How to deal with today's customer - Webinar

My colleague Meghan and I put on a webinar to review Maropost’s findings from an industry-wide survey we conducted with B2B International. Our goal was to discover some data points on how B2C marketers are dealing with the challenging rise in consumer expectations. Watch the webinar below to find out what it means for your organization.

Full survey findings here:

“Winning the Data Battle”

“The Chasm Between Brand marketers and Their Customers”

Consumer’s Expectations for Customer Engagement [Infographic]

BuiltInChicago.com: " 'All I do is win': How friendly competition fuels culture at 7 Chicago tech companies"

My take on what sets ParkWhiz's  culture apart;

"Our sales team culture is really unique,” said Grant Milette, regional director of market development. “Competition aside, we are all here to drive sustainable value and unparalleled support to our parking partners. Within our respective markets, each and every one of us is tasked to develop and own all aspects of the supply side of our marketplace. We are constantly communicating with one another to share best practices and help out. At the end of the day success with one market is only going to allow for more opportunity in another."

Article here.